It started with books when he was a young kid, and it continued with movies like 2001: A Space Odyssey and Star Wars. Then, when he was 12, his family took a trip to DisneyWorld. It was then that he realized, if only subconsciously, the power that an immersive experience like a theme park could have when it uses the power of mythic storytelling to make the guest the hero of their own story.
He’s been an attraction show writer for most of his adult life, and has had his own consulting business with his wife Julia, Berger Creative Associates, since 2007.
Adam has a book about the use of mythic storytelling in Disney Theme Parks called “Every Guest is a Hero.” You can find hard copies or digital downloads of it anywhere online that you usually buy or download books. Here it is on Amazon and Barnes & Noble.